Archive

Common Social Media Misconceptions

Nearly every business has some form of social media presence, but the percentage of those making the most out of it is probably lower then you’d expect. For a lot of business, updating social media is simply seen as a soft form of marketing with ...
marketing and sales alignment

Marketing+ Sales 2: Targeting

We are talking about how to ensure that Sales and Marketing can play nicely together and their different roles through customer journey. Let’s start by thinking about targeting. Who Are Your Customers? Normally the outlook of the business is set out by the owner/management team, and they ...
chasing those prospects up

Basics of Sales 6: Chasing

Following on from last week’s lesson giving you an outline on your sales, we have so far done some research, found our target customer, sent them some details and checked if they have gotten it. They are not in Quite often the person you need to speak ...
post project questions

Post Project Steps 7: Questions

What sort of questions should you be asking yourself once a project is done in order to carry through improvements? Sales What worked? What approach/material did you use to win the prospect, how long did it take to go from an initial enquiry to actual work and ...
when projects go bad

When Projects Go Bad 1: Feedback

So far we’ve had lessons on how to pitch, how to convert that pitch into a job and how to ensure you have good client relations during that job. We’ve covered some of the negative attributes that clients might be guilty of and how best ...