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sales script

Basics Of Sales 9: Scripts

Earlier in this series I talked about the importance of core messaging as something that lies behind everything you do in both sales and marketing. Nowhere is that more evident than in scripts, primarily these are employed in cold calling but also product demos and ...
cold calling advice oliver gwynne

Basics Of Sales 8: Cold Calls

"Not Cold Calling!" I hear you screaming. People bemoan the amount of ‘nuisance’ calls they get everyday, and its mere mention springs to mind low paid workers with long lists simply trying to get through as many numbers as possible. They perforate your quiet existence ...
chasing those prospects up

Basics of Sales 6: Chasing

Following on from last week’s lesson giving you an outline on your sales, we have so far done some research, found our target customer, sent them some details and checked if they have gotten it. They are not in Quite often the person you need to speak ...
crm

Good Client Relations 15: CRM

CRM stands for customer Relationship Management, which is essentially a fancy way of recording your interaction with clients. Here are some tips on how to get the most out of it. Do I need a programme? There are a lot of options out there in terms of ...
how to pitch lesson 7

How to Pitch 7: The Call

Hopefully if you’ve been following these lessons you’ll be writing short and punchy sales pitches. Sometimes from an initial pitch you’ll be invited to tender. Generally this will be for those bigger jobs, quite often if a potential client wants a call it will be ...