Basics of Sales 14: Prospects Going Cold
We have talked about positive signs that a prospect is generally interested and ways in which you might put them off, so what should you do when a prospect seems…
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Growth Marketing
Basics of Sales 13: Annoying Prospects
In the last few lessons we’ve covered some of the best ways to warm prospects to your sales proposition and also what is and isn’t a buying signal. Now I…
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Basics of Sales 12: Buying Signals
You can sometimes spend months and even years keeping prospects warm but how can you tell when they actually will buy from you? They Get Excited! One of the most…
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Basics of Sales 11: Warming Prospects
For any multitude of reasons a prospect may not be in a position to buy from you just yet. As such it is your job to stay in front of…
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Basics of Sales 1: Knowledge
I often talk about lead generation being the most important factor for any business. No matter how established you are if you don’t put effort into expanding and retaining your…
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How to Pitch 8: The Meeting
Don’t Go To Meetings Let me make it perfectly clear that if you’re going to a meeting to pitch, then this job better be worth it. I often talk about…
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How To Pitch 5: Add Ons
We’ve talked about purpose, format and language. Now let’s talk about those add on with your pitch. I’m talking about things like FAQs, portfolios, testimonials, etc. Having a bank of…
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