How To Convert lesson 5: Persuading a Prospect
We’ve been covering how to convert a pitch into a sale. So far we’ve covered spec work, small jobs, following up & objection handling. Now I want to ask a…
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2016
Growth Marketing
How To Convert lesson 4: Objection Handling
We’ve been covering hot to convert a pitch into a sale. So far we’ve covered spec work, small jobs, following up and now I want to cover objection handling. A…
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How To Convert Lesson 3: Following Up
In this series of lessons we are covering how to convert a pitch into a sale. One of the most common questions is about following up. Pipeline The first thing…
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How To Convert lesson 2: Small Job
We are talking about how to convert a great pitch into the actual work and what that involved. In lesson one we covered spec work. in this lesson I want…
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How To Convert Lesson 1: Spec Work
Now that you’ve sent off your amazing pitch, made the call, done the presentation…how do you ensure that you convert that pitch into actual work? In this lesson I want…
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How To Pitch 10: Your Questions
Last but not least, I enjoy sending out the follow up questions I get asked on my articles/sessions in the hope it’s useful. What is the best medium for submitting…
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How to Pitch 9: Rejection
We’ve been going through all things pitching, so now it’s important to consider why your pitch didn’t win. Speed dating Pitching can be a little like speed dating, there’s nothing…
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How to Pitch 8: The Meeting
Don’t Go To Meetings Let me make it perfectly clear that if you’re going to a meeting to pitch, then this job better be worth it. I often talk about…
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How to Pitch 7: The Call
Hopefully if you’ve been following these lessons you’ll be writing short and punchy sales pitches. Sometimes from an initial pitch you’ll be invited to tender. Generally this will be for…
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How to Pitch 6: Pricing
Money is always a big question. Price can definitely be a make or break factor for any pitch. The problem is that you have no control over the person’s perception…
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