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when prospects go cold

Basics of Sales 14: Prospects Going Cold

We have talked about positive signs that a prospect is generally interested and ways in which you might put them off, so what should you do when a prospect seems…

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buying signals

Basics of Sales 12: Buying Signals

You can sometimes spend months and even years keeping prospects warm but how can you tell when they actually will buy from you? They Get Excited! One of the most…

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warming your prospects

Basics of Sales 11: Warming Prospects

For any multitude of reasons a prospect may not be in a position to buy from you just yet. As such it is your job to stay in front of…

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sales script

Basics Of Sales 9: Scripts

Earlier in this series I talked about the importance of core messaging as something that lies behind everything you do in both sales and marketing. Nowhere is that more evident…

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cold calling advice oliver gwynne

Basics Of Sales 8: Cold Calls

"Not Cold Calling!" I hear you screaming. People bemoan the amount of ‘nuisance’ calls they get everyday, and its mere mention springs to mind low paid workers with long lists…

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chasing those prospects up

Basics of Sales 6: Chasing

Following on from last week’s lesson giving you an outline on your sales, we have so far done some research, found our target customer, sent them some details and checked…

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Sales process

Basics of Sales 5: Process

  This is a rough guide on the sort of process you should be undergoing in your sales process. One – Research Selling something is really more about your prospect…

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oliver gwynne set up sales

Basics of Sales 4: Set Up

Now depending on your industry this will differ, but there are certain things you need to have in place in order to get your sales rolling. A Contact Point You…

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sales goals

Basics of Sales 3: Goals

What is actually your goal when doing any sort of sales activity? It seems like a simple question doesn’t it? Pretty much every time I will ask this question the…

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Sales knowledge

Basics of Sales 1: Knowledge

I often talk about lead generation being the most important factor for any business. No matter how established you are if you don’t put effort into expanding and retaining your…

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